Community fundraising in Australia has hit its stride. From backyard bake sales to large-scale online campaigns, Australians love to get behind causes that matter.
But if you want to take your fundraising game to the next level, there’s a simple truth –collaboration is key. Teaming up with others – whether that’s local businesses, community groups or even friends – can supercharge your efforts and expand your impact.
Why teamwork makes the dreamwork
These days, the fundraising landscape is a bit like a buffet. The hard question is, what’s going to work best? Whether it’s through a classic sausage sizzle or a viral crowdfunding campaign, one thing’s for sure – working together gets results.
First off, collaboration pools resources. Many small community groups do not have a huge budget or an army of volunteers. By joining forces with local businesses, schools or other organisations, you can tap into more funding, more hands and bigger promotional muscle. The combined power of different networks and expertise makes a massive difference in reaching more people.
And let’s not forget about creativity! Different perspectives lead to unique fundraising ideas. For instance, a café might partner with a charity for a “coffee for a cause” day – where a percentage of sales goes to a good cause. These fun, quirky ideas can help campaigns stand out and capture the public’s attention.
How to supercharge your fundraising
1. Tap Into Local Networks
Community fundraising works best when it’s personal. If you can get local businesses, schools and influencers on board, your campaign will feel like a hometown effort – and who does not love supporting local? Build relationships with these groups and watch your fundraising efforts take off.
2. Go Digital, Go Big
Social media and online crowdfunding are game changers. Platforms like GoFundMe and Facebook Fundraisers let you connect with a wider audience. Teaming up with others to share campaigns across digital channels helps spread the word quickly. Just remember –it’s all about the content. Make it fun, make it shareable and make it real.
3. Find Partners Who Share Your Values
Successful partnerships happen when everyone’s on the same page. If you’re teaming up with a local business, make sure their values align with your cause. A partnership between a sustainability group and a green-minded café feels authentic, which resonates better with audiences.
4. Give Something Back
For a collaboration to thrive, both sides need to benefit. Businesses want exposure, while fundraisers need resources. Offer clear incentives – like shoutouts on social media or a thank-you event – for your main supporters. Everyone loves a little recognition!
5. Celebrate Together
Collaboration isn’t just about asking for help – it’s about celebrating the wins together. Keep your supporters in the loop, share milestones and publicly thank them for their efforts. A little appreciation goes a long way in keeping the collaborative spirit alive.
The bottom line
Fundraising in Australia has evolved and collaboration is the secret sauce to success. By pooling resources, embracing digital tools, partnering with like-minded groups and celebrating victories together, your fundraising efforts will go from good to great.
So, get out there, team up and watch your cause thrive!
Article written by Eloise Kimpton, Community Fundraising & Engagement Manager at Children’s Hospital Foundation
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